Spotify was still the world’s most used music streaming service in Q2 2021, according to MIDia Research.
Even though Spotify has the largest market share, its market share continues to decline. In Q2 2021, Spotify’s market share was 31%, compared to 33% in Q2 2020, and 34% in Q2 2019.
But there’s no indication Spotify will soon lose first place, according to the study. In the 12 months leading up to Q2 2021, Spotify has gained more subscribers than any other music streaming service.
Apple Music is the second most preferred music streaming service for Q2 2021, but still far behind Spotify. Compared to Spotify’s 31% market share, Apple Music’s market share is only half that, which is 15%.
Spotify may still take first place as the most preferred music streaming platform, but Amazon Music and YouTube Music surpass it in terms of growth.
The number of people using Amazon Music has increased 25%, compared to Spotify’s 20% growth, and according to MIDia research, YouTube Music outperforms both in the growth department.
In 12 months, the number of people who started using YouTube Music has increased by more than 50%. The reason behind the increase in YouTube Music may be that YouTube Music is preferred by Gen Z (people born in the period 1997–2012) and younger Millennials.
According to MIDiA research, the number of people using music streaming services is steadily increasing. In Q2 2021, there were 523.9 million people who subscribed to music streaming services, an increase of 26.4% compared to Q2 2020.
Top 10 world music streaming services in the second quarter of 2021
- Spotify (31%)
- Apple Music (15%)
- Amazon Music (13%)
- Tencent Music (13%)
- Youtube Music (8%)
- NetEase (6%)
- Deezer (2%)
- Yandex (2%)
- Others (10%)